00.1

Contents

Everything you need to make Better Together look, sound and feel like itself.

Logo

Wordmark · colourways · family · skies · specimens · space · size

006

The handshake

Master · neon · materials · crowd · stamps

017

Colour

Five skies · gatherings · palette · accents

021

Typography

Typefaces · hierarchy · the page

026

Micrographics

Two voices · families · strips · icons · stamps · spec plate · programme

030

The room

The room · lids · sack · posters · table · toppings

042

Photography

Still life · together · people · places · treatments

054

In the world

Signs · screens · paper · packaging · merchandise

062

How to read this book

Every page carries a code (01.3) and a number. Full-bleed pages show the work in the world. Photographs of people and places are used as direction; the still lifes and mockups are direction frames for a real shoot.

Better Together · Brand Guidelines

00 · Introduction

Vol. 01 · October 2026

002

00.2

The concept

Better Together lives between an inscription and a sky. By day, ink on paper. By night, light on the sky.

01 · The name is carved

02 · One line of light

Sky 01 · Sunset Dust

Gathering 01

Spring 2027 · The story of sound

03 · Its own sky

Better Together · Brand Guidelines

00 · Introduction

Vol. 01 · October 2026

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00.4

Our words

We write the way we talk to a friend at the long table: in the first person, warmly, in full sentences. A few lines come back on everything we make.

The lines we keep

Remember how to stay human.

We exist to unlock the artist within us all.

Rooms for Creatives.

We trade breadth for depth.

The community is never the audience.

We keep the record and build an archive.

Better Together is a home for you.

We punctuate with commas, colons and full stops, and we write numbers the same way every time.

Better Together · Brand Guidelines

00 · Introduction

Vol. 01 · October 2026

005

01.1 · The wordmark, Milk on Dusk Bloom

007

01.2

Anatomy

The Inscription is drawn, not typed. One idea carries it: the two T's of BETTER stand taller and share one bar. Everything else stays quiet, so that idea reads.

01 · One shared bar over two tall T's

02 · The G closes on a beaked bar

03 · TOGETHER stays at one height

Drawn Roman capitals, a third lighter than the first cut, with more air between the letters. The stack is centred by eye: BETTER sits a hair right of the box centre, where TOGETHER's weight falls.

Better Together · Brand Guidelines

01 · Logo

Vol. 01 · October 2026

008

01.3.1 · Plum on Milk · the day: print, stamps, letters

01.3.2 · Milk on Night Aurora · every gathering's night

01.3.3 · Ink on Sunset Dust · Gathering 01's own sky

009

01.4

The family

Wordmark

The name. Lead with it wherever there is room.

BT mark

The name in two letters, for small and square places.

Handshake

The original line, redrawn at one even weight.

Better Together · Brand Guidelines

01 · Logo

Vol. 01 · October 2026

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01.5

On the six skies

Every gathering gets its own sky, and the name changes ink by the measured rule: Ink on Sunset Dust, Aura, Lagoon Grain and First Light; Milk on Dusk Bloom; Gold on Night Aurora after dark.

Sky 01 · Sunset Dust

Ink · 5.3 : 1

Sky 02 · Dusk Bloom

Milk · 4.4 : 1

Sky 03 · Aura

Ink · 4.7 : 1

Sky 04 · Night Aurora

Gold · 6.1 : 1

Sky 05 · Lagoon Grain

Ink · 5.1 : 1

Sky 06 · First Light

Ink · 9.8 : 1

Better Together · Brand Guidelines

01 · Logo

Vol. 01 · October 2026

011

I · Inscription · drawn Roman capitals · Plum on linen

01.6

Better Together · Brand Guidelines

01 · Logo

Vol. 01 · October 2026

012

01.8

Stacked and one line

The stacked name is the hero. The one-line name is for narrow places: spines, signs, rails and the foot of a page.

01 · Stacked · the hero

02 · One line · narrow places

Better Together · Brand Guidelines

01 · Logo

Vol. 01 · October 2026

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01.9

Clear space

Keep a clear field around the name equal to x, the cap height of TOGETHER. Nothing enters it: no type, no edges, no other marks.

x

x

x

x

x = the cap height of TOGETHER, about 14 percent of the stack's width. On the one-line name, x is its cap height too.

Better Together · Brand Guidelines

01 · Logo

Vol. 01 · October 2026

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01.10

Size

Above a 24 px cap height, use the master. From 24 px down to 10 px, use the small-size master: its hairlines and shared bar are thicker so they hold. Below that, use the BT mark.

Master · cap height 24 px and up · print 30 mm wide and up

Small-size master · 24 to 10 px · print 12 to 30 mm

BT mark · below that · never smaller than 16 px or 6 mm

Better Together · Brand Guidelines

01 · Logo

Vol. 01 · October 2026

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02.1

The primary and the neon

The handshake is the brand's original line, drawn once. By day it is a fine line in ink; after dark it is the same line bent into one gold tube.

01 · The primary · 120 px wide and up

02 · The neon · after dark

Below 120 px the bold cut takes over and holds down to 24 px tall: the favicon, wristbands, the patch.

Better Together · Brand Guidelines

02 · The handshake

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02.2

In every material

Chrome, halftone, ASCII, embroidery, emboss and neon. The same line survives every material: the bold cut carries the textured ones, the primary the fine ones.

Better Together · Brand Guidelines

02 · The handshake

Vol. 01 · October 2026

019

02.3

The crowd pattern

Tiled until it reads as an audience. A receding crowd for walls and posters, a seamless field for ticket backs, and a band for the wristband. Lavender marks on Night for the crowd and the field, Gold on the wristband.

Better Together · Brand Guidelines

02 · The handshake

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Colour

Every gathering gets its own sky.

The five skies

022

One sky per gathering

023

The palette

024

Accents and inks

025

Better Together · Brand Guidelines

021

03.1

The five skies

Each sky has a day and an after dark: the same sky with its exposure lowered and its colour held, so Milk and Gold read on it.

Sky 01

Sunset Dust

After dark

Gathering 01 · the story of sound

Sky 02

Dusk Bloom

After dark

Gathering 02 · to come

Sky 03

Aura

After dark

Gathering 03 · to come

Sky 04

Night Aurora

After dark

Gathering 04 · to come

Sky 05

Lagoon Grain

After dark

Gathering 05 · to come

Better Together · Brand Guidelines

03 · Colour

Vol. 01 · October 2026

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03.2

One sky per gathering

A gathering's sky is printed full bleed on everything it touches: the poster, the ticket, the wristband, the phone pass and the site that evening.

Sky 01 · Sunset Dust · Gathering 01

Sky 02 · Dusk Bloom

Sky 03 · Aura

Sky 04 · Night Aurora

Sky 05 · Lagoon Grain

Better Together · Brand Guidelines

03 · Colour

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03.3

The palette

Five core colours do almost everything. One ink on a warm ground by day; Night and Gold after dark. Two colours per printed piece, plus the sky.

Plum

#4E3A5E

RGB 78 58 94

CMYK 17 38 0 63

The name by day. Floods, the room, the van.

Milk

#F2EDE5

RGB 242 237 229

CMYK 0 2 5 5

The paper. Every light ground.

Night

#2C2845

RGB 44 40 69

CMYK 36 42 0 73

After dark. Felt, posters, the site at night.

Ink

#1C1A33

RGB 28 26 51

CMYK 45 49 0 80

Text, and the name on light skies.

Gold

#E2C26E

RGB 226 194 110

CMYK 0 14 51 11

Light only: foil, neon, the line after dark.

In use, roughly

Milk 46%

Plum 22%

Night 16%

Ink 9%

Accents 5%

Better Together · Brand Guidelines

03 · Colour

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03.4

Accents and inks

The accents come from the skies. Use them as a second ink, never as grounds of their own: in riso pairs, in the programme lockups, on a tee.

Orchid

#B05694 · RGB 176 86 148 · CMYK 0 51 16 31

Rose Dust

#D4AAB4 · RGB 212 170 180 · CMYK 0 20 15 17

Mauve

#B58EA8 · RGB 181 142 168 · CMYK 0 22 7 29

Heather

#95659D · RGB 149 101 157 · CMYK 5 36 0 38

Klein

#002FA7 · RGB 0 47 167 · CMYK 100 72 0 35

Lagoon

#5E9898 · RGB 94 152 152 · CMYK 38 0 0 40

Riso pairs

Night + Orchid

Plum + Rose Dust

Klein + Lagoon

Better Together · Brand Guidelines

03 · Colour

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Typography

Five voices, one page.

The typefaces

027

Hierarchy

028

The page

029

Better Together · Brand Guidelines

026

04.1

The typefaces

Better Together · Brand Guidelines

04 · Typography

Vol. 01 · October 2026

027

04.2

Hierarchy

Three sizes and nothing in between: giant, headline, and micro. Tiny type in big empty space, one focal point per page.

(001) Gathering 01 · Spring 2027

The story
of sound

Rooms for Creatives.

Three days of the story of sound, a few hundred of us under one sky. We bring the music, the long table and the fire; you bring a friend.

Arrive Friday before sundown. Nights 01 02 03. The gate opens at four, the long table sits at seven and the barn lights up after dark.

RA 02h 31m 49s · Dec +89° 15′ 51″

Display · Marcellus 96/98 · +10

Voice · Cormorant Italic 52/60

Lede · Alegreya Sans 24/36

Body · Alegreya Sans 17/26

Label · Martian Mono 10.5/16 · +17

Better Together · Brand Guidelines

04 · Typography

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04.3

The page

Every page sits on one grid: 80 px margins on a 1920 by 1080 page, twelve columns with 24 px gutters, labels in the corners and the page number in a pill.

Header label

Section

Kicker

Title

Lede

Image · cols 7 to 12

Footer label

Page

1920 × 1080 · margins 80 · 12 columns · gutters 24

Labels sit 46 px from the top and bottom edges. Titles hang from the same line on every page, 152 px down. Images take whole columns, never a part of one.

Better Together · Brand Guidelines

04 · Typography

Vol. 01 · October 2026

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05.1

Two voices

Micrographics are the detail layer: tiny, dense labels, the thing you notice second. The Inscription speaks as a classical spec plate; the Index as a technical label.

I · Inscription · the arch

I · Inscription · the ring

II · Index · the star chart

II · Index · the ruler

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

031

05.2

The Inscription family

The classical spec plate: arches with the line set on the curve, double rings, ruled rows, Marcellus capitals tracked wide. For the gate, the invitation and the stamp sheet.

01 · The ring

02 · The arch

03 · The half dome

04 · The pill

05 · Between rules

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

032

05.3

The Index family

The technical label: pills with serials, rulers, a barcode, dot-ended lines and the (001) tab. For wristbands, tickets, the van's door plate and the website's footer.

01 · The stack

02 · The dashed pill

03 · The label card

04 · The ruler

05 · The star chart

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

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05.4

Strips

One strip per voice, for woven labels, the website footer and wristbands, carrying the same data as the lockups.

01 · Inscription · a classical plate with double rules and the 26 roundel

02 · Index · a dashed pill, a ruler, a barcode, the guest serial and the (001) tab

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

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05.5

Icons

Twenty-four icons for a gathering, drawn in the micrographics' pen on a 48 px grid: one even line, no fills, and one small detail you notice second. For schedules, maps, tickets and screens.

gate

tent

fire

table

lantern

lights

record

mic

moon

sunrise

star

constellation

chair

circle

door

key

invitation

ticket

book

mugs

peach

pot

road

van

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

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05.6

Micrographic stamps

Eight dense, precise stamps, each inked by hand in one of our colours, for the passport, the place card and the back of a ticket.

01 · Polaris

02 · Orbit

03 · Ticket

04 · Arch

05 · Dashed

06 · Label

07 · Postmark

08 · Spec

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

036

05.7

In use

Up close: the back of the invitation, the woven label in the neck, the nameplate under the barn's neon, the pin on its backing card.

01 · The invitation's back

02 · The woven label

03 · The barn's nameplate

04 · The pin card

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

037

05.8

The BT spec plate

A label with real data only, set like the glass label on a car window: the handshake, a circled BT, BT-001, the North Star's coordinates, VOL. 01, Gathering 01, Spring 2027 and a ruler.

01 · By day · Night ink on paper

02 · At night · Gold on Night

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

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05.9

The plate in use

The same plate everywhere, so it reads as a system: the back of the ticket, a hang tag, a Gold strip along the foot of a sky poster, the website's footer.

01 · Ticket back

02 · Hang tag

03 · Poster foot

Gather · Listen · Dance · Feast · Rest

Rooms for Creatives

04 · Website footer

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

039

05.11

The call-sign ticket

After the radio cards: a huge code in the Index capitals, a row of boxes to tick for the gathering, a stamp area and the fine print.

01 · Orchid and Night on uncoated stock

02 · Klein and Night

Better Together · Brand Guidelines

05 · Micrographics

Vol. 01 · October 2026

041

06.1

The room

One soft shape, traced from the handshake: where the two hands close, the line makes a small loop. Smoothed and met halfway by the handshake's own oval, it becomes the room, a room for creatives.

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

043

06.2

The room system

One ink flood, one soft canvas left bare, 66 to 76 percent of every surface. By day the room is the paper; at night it holds a sky and the small type turns Gold.

Poster · Plum

Box lid · Night

Sack · Plum

Phone · after dark

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

044

06.3

The Gathering lid

Plum floods the board, the room is left bare, and the name hangs from one top line into the corners until the curve stops it.

The rails carry a dictionary entry and an absurd question; the bottom pocket says THE STORY / OF / SOUND.

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

045

06.4

Corner lettering

The curve is the baseline. Each letter steps down to between 0.53 and 0.68 of the one before, and the tallest is capped at 30 percent of the lid.

Shown at night with its construction in Gold hairline: the top line, the edge lines, each letter's box and height.

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

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06.5

The ROOM lid

ROOM in the Index capitals shrinks by six tenths a letter while the camp mugs rise: one, two, three, four, the top one chipped.

One topping per surface: here the disco sphere, our dance floor.

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

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06.6

Provisions sack

01 boxed over GATHERING, a ruler counting three days in hours, a seal reading Rooms for Creatives, and 3 DAYS where the weight would be.

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

048

06.7

Station posters

A headline built like a tower, a printed lantern, and a field of scattered capitals that settles, poster by poster, into THE STORY / OF SOUND. Each one carries the line we remember, Remember how to stay human, and what we are: an experiment in community and culture.

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

049

06.8

The sticker sheet

A huge empty room holding Sunset Dust, and a thin margin crammed with every voice: the name, the BT, the handshake, the badge and the hand marks.

Better Together · Brand Guidelines

06 · The room

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050

06.9

The table

Rooms packed edge to edge like a long table, each holding a crop of the five skies, with seat numbers in Gold where the gutters meet.

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

051

06.10

Together to gathering

TOGETHER already holds GATHER: drop the TO, change one letter, add ING. One line per step, for a programme cover, a social post or a ten-second transition.

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

052

06.11

The toppings

Hairline drawings for a ranch gathering, one per surface: never two on the same piece.

01 · Stepped mountains

02 · Desert lightning

03 · Heat shimmer

04 · Disco sphere

05 · Sunrise rays

06 · Star chart

07 · Cattle brands

08 · Rope coil

09 · Topography

10 · Tally marks

Better Together · Brand Guidelines

06 · The room

Vol. 01 · October 2026

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Photography

One object, one plinth, one line, one light.

055 Still life

056 Still-life posters

057 Together

058 People

059 Places, outdoors

060 Places, indoors

061 Treatments

Better Together · Brand Guidelines

054

07.1

Still life

One object, one plinth, one line, one light, on the gathering's sky. Twelve frames by day and three after dark.

Direction frames, generated for this round; a real shoot rebuilds them with the same rules.

Better Together · Brand Guidelines

07 · Photography

Vol. 01 · October 2026

055

07.2 · Still lifes as posters, a band of micrographics along the foot

056

07.3

Together

Riso · Night and Orchid · Plum and Rose Dust · Klein and Lagoon

Photographs: Martin Parr · direction, not licensed · treatments ours

Better Together · Brand Guidelines

07 · Photography

Vol. 01 · October 2026

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07.4

People

Editorial and unposed · one frame, three crops · Rooms for Creatives

Photograph: Alec Soth · direction, not licensed · treatments ours

Better Together · Brand Guidelines

07 · Photography

Vol. 01 · October 2026

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07.5

Places, outdoors

Duotone Plum to Milk · riso Klein and Lagoon · duotone Night to Gold

Steve's references · makers to confirm · direction only

Better Together · Brand Guidelines

07 · Photography

Vol. 01 · October 2026

059

07.6

Places, indoors

A circle of seats under the cloth · the chair facing the window

Steve's references · makers to confirm · direction only

Better Together · Brand Guidelines

07 · Photography

Vol. 01 · October 2026

060

07.7

Treatments

People and places never run in full colour. One treatment per spread, grain on everything, matched to the skies; the still lifes carry the colour.

Riso · Night and Orchid

Two inks in halftone: the dark ink holds the shadows, the colour ink the midtones.

Duotone · Plum to Milk

For land, daylight and the long table.

Duotone · Night to Gold

Night everywhere, Gold only where there is light.

Dither · Klein on Milk

One ink, for screens, stickers and the smallest print.

Better Together · Brand Guidelines

07 · Photography

Vol. 01 · October 2026

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08.1 · The mark held still while the world changes: neon

063

08.2 · Deboss

064

08.3 · The room at night

065

08.4 · Posters on a wall

066

bettertogether.xyz

08.5 · The site after sunset

067

08.6

Three homepages

The same system three ways: by day on Sunset Dust, after dark on Night Aurora, and as the room on a Plum flood.

A · Day

B · After dark

C · The room

Better Together · Brand Guidelines

08 · In the world

Vol. 01 · October 2026

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08.7

The scroll

Below the fold, each home runs the same system: the index of skies, the first night hour by hour, the word we use, and a footer that carries the spec plate.

A · Day

B · After dark

C · The room

Better Together · Brand Guidelines

08 · In the world

Vol. 01 · October 2026

069

08.8 · Mobile: home, the evening hour by hour, the guest pass

070

08.9 · The ticket at golden hour

071

08.10 · Lights on: the stacked name in neon

072

08.11 · The van

073

08.12 · The motel

074

08.13 · One billboard on an empty road

075

08.14

Label and hang tag

The woven label in the neck, Plum with Milk thread and a cream topstitch, above the hang tag on the tee.

I · Inscription

II · Index

Better Together · Brand Guidelines

08 · In the world

Vol. 01 · October 2026

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08.15 · The back of the invitation

077

08.16 · The gathering passport

078

08.17 · The lid on foil

079

08.18 · The stack

080

08.19 · The provisions sack

081

08.20 · Station posters

082

08.21

The tees

Three tees about sound, each in one ink and one shape from the room family: the BT small on the chest, the words big on the back.

Front · the BT on the chest

In each tee’s ink

01 · Art for your ears

Orchid on natural · the egg

02 · Good noise

Klein on natural · the wide room

03 · Field recordings

Gold on night · the round room

Better Together · Brand Guidelines

08 · In the world

Vol. 01 · October 2026

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08.22

The prints

Each back takes one shape from the room family, drawn as a line in the tee’s one ink, and makes it part of the idea.

01 · The egg

The words sit inside it and lean with it, down to the tip.

02 · The wide room

Drawn outward six times around the title: sound spreading, Rooms for Creatives.

03 · The round room

A record label, with the words running once round its edge.

Better Together · Brand Guidelines

08 · In the world

Vol. 01 · October 2026

084

08.23 · The supper room

085